Online shop of headwear, sunglasses and other accessories
– To boost the selected keywords to top 10
- Increase the targeted traffic from the organic search
Initial data
Client - Internet shop of headwear, sunglasses and other accessories.
Working period - from October 2015 to March 2016.
TA Region - Kiev.
Budget - moderate.
  • Traffic increased
  • The promoted requests showing rate - 100%
How did we do this?

On the first stage, during the first two months, the major tasks were completed: the detailed site analysis, technical objectives of internal optimization, and recommendations on some critical site mistakes that had to be corrected.

Aside from optimization, our SEO-specialists started working with the external profile from the second month:

  • External profile history analysis

  • Deleting links from invalid donor-sites

  • Developing strategy and building-up a useful link mass

In January, the primary semantic core was enhanced in order to reach the first page of an organic search on the prior theme “sunglasses” by the beginning of the season of sales.

Aside from monthly tasks, the relevant sections were analyzed and optimized and the strategy of linkbuilding was changed.

On order to clean up invalid link mass and building up the link profile the number of donor sites was increased from 23 to 187. The links were timeless with regional-oriented, thematized and were placed on trusted resources that feature no spam.

What did we get at the end?

After finishing all the tasks listed, on the 6th month of promotion, we got the significant enhancement of positions of the original requests:

According to the requests added in January, by the early March we had the following positions:

During the promotion campaign, the site attendance on the average increased from 51 to 104 users:

of work
conclusion queries
Order project