Context advertisement for olericulture and horticulture online shop.
goal
Increase the indicators of AdWords campaign, bring the maximum number of transactions.
Initial data
Клиент
Client - olericulture and horticulture online shop.
Клиент
Working period - 7 months.
Клиент
Budget - limited.
Result
  • CTR increased by more than 10%
  • The number of transactions is increased 10 times
Our objectives

Services provided:

  1. The new campaign structure created.

  2. The keywords were picked (AdWords Planner, KeyKollector, Prodvigator)

  3. Competitor’s ads analysis

How did we do this?

Creating three announcements for every group of keywords;

Building a campaign on the word frequency basis (high-frequency requests are sent to separate groups {in strict compliance}, after this those words are sent to the groups with lower frequency with the help of cross-substraction);

Adding expansions, additional links, structured descriptions on the level of whole campaign and every group;

Creating dynamic search announcements, involving everyday automatic rules (changing the click price to -5% in case if the position raised higher than 1,5 the day before, changing a click price to +5%, in case if the position was lower than 4 the day before);

Adding scripts (inspection of links validity, stakes correction according to the place and comfort);

A/B announcement testing;

Testing types of keywords correspondence models;

Increasing the traffic relevance, work with the report, search queries.

Trays for seedlings selling rates (before)

Trays for seedlings sales (after)
High frequency requests


CTR increased by more than 10%.
The number of transactions increased 10 times
Coefficient of transactions increased by 3.42%

Trays for seedlings sales (after)
Mid-frequency requests

CTR increased by more than 20%
The number of transactions increased 3 times
Coefficient of transactions increased by 4.69%

Trays for seedlings sales (after)
Dynamic search announcements:


CTR 15,09%
2 transactions
Transaction coefficient 1,82%

Results
7
months
spent
10%
CTR
increased
10%
the transaction
growth increased
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